Striving4Zen

OfficeMax Inc. founder Michael Feuer is back with another big idea, and this one has nothing to do with office supplies.
He is anxious to launch Max-Wellness, his newest retail venture. He and his business partner, Jared Florian, plan to create a chain of healthy living stores to capitalize on the fact that Americans are living longer, staying more active, taking better care of themselves -- and, yes, getting older.

Called Max-Wellness LLC, the stores will carry a range of products to salve, bandage or treat what ails you, from vitamins and supplements to walkers and exercise balls. In-store pharmacies will be run by a third party.

Feuer said his stores will offer more selection, better customer service and one-stop shopping convenience in a dignified and private setting.

Creating something targeted to baby boomers made sense to Feuer because boomers are redefining what it means to grow old.

"Sixty is the new 40, 50 is the new 30, and 30 is the new 20," Feuer said. "People do not want to live the same lives their parents lived."

Florian pictures Max-Wellness as "superstores for health and wellness products, without being the size of a superstore."

Full article

Labels: baby boomers, healthy living, innovative, Max-Wellness, new store