Friday, November 07, 2008
OfficeMax Founder Getting Back in the Retail Game

He is anxious to launch Max-Wellness, his newest retail venture. He and his business partner, Jared Florian, plan to create a chain of healthy living stores to capitalize on the fact that Americans are living longer, staying more active, taking better care of themselves -- and, yes, getting older.
Called Max-Wellness LLC, the stores will carry a range of products to salve, bandage or treat what ails you, from vitamins and supplements to walkers and exercise balls. In-store pharmacies will be run by a third party.
Feuer said his stores will offer more selection, better customer service and one-stop shopping convenience in a dignified and private setting.
Creating something targeted to baby boomers made sense to Feuer because boomers are redefining what it means to grow old."Sixty is the new 40, 50 is the new 30, and 30 is the new 20," Feuer said. "People do not want to live the same lives their parents lived."
Florian pictures Max-Wellness as "superstores for health and wellness products, without being the size of a superstore."
Labels: baby boomers, healthy living, innovative, Max-Wellness, new store
Friday, October 12, 2007
Cool New NY Store! Papabubble!
We now know where we will be spending many of our afternoons this fall: 380 Broome St. That is where the famous Papabubble is set to open. For those of you that are unfamiliar with this candy from the gods, the store originally opened in Barcelona and has spread to Tokyo and Amsterdam.
We had the opportunity to taste it in Barcelona last summer and excited would be an understatement in describing how we feel about these guys opening in Soho October 18th.
Right now, the only place in NYC you can get the stuff is at Dean and Deluca, and it’s a limited selection, therefore, we would have been happy to travel way above even 23rd street for this stuff, however, we are happy to know that we can stay downtown.
So, though everyone’s been talking about this for quite sometime, we wonder if they know that the founders (Christopher King and Nigel Chouri) are actually Australian (from Melbourne), and that they routinely give away free samples…god we love what those Aussies are doing for our city. Well let’s hope that whoever they hired to open their New York branch will do as sweet of job as they have.
We had the opportunity to taste it in Barcelona last summer and excited would be an understatement in describing how we feel about these guys opening in Soho October 18th.
Right now, the only place in NYC you can get the stuff is at Dean and Deluca, and it’s a limited selection, therefore, we would have been happy to travel way above even 23rd street for this stuff, however, we are happy to know that we can stay downtown.
So, though everyone’s been talking about this for quite sometime, we wonder if they know that the founders (Christopher King and Nigel Chouri) are actually Australian (from Melbourne), and that they routinely give away free samples…god we love what those Aussies are doing for our city. Well let’s hope that whoever they hired to open their New York branch will do as sweet of job as they have.
Labels: candy, new store, NYC, Papabubble