Tuesday, May 20, 2008

Paula Begoun's Anti-Aging Truth

Anti-aging and antiwrinkle are powerful buzzwords that capture the attention of women the world over. Each product sounds more incredible than the last. The claims make it a wonder that plastic surgeons haven't gone out of business.

There is only so much a cosmetic can do to provide the results we long for, and no skin-care product can even remotely work like or take the place of Botox, lasers, or dermal injections, despite the endless assertions from myriad cosmetic companies, including many doctor-owned lines where the doctors themselves offer such procedures.

But there also is good news: There are many products being sold whose ingredients have a proven track record of producing noticeable, sometimes cumulative, improvements in skin. Here is what we know for certain: Abundant research makes it crystal clear that these ingredients are indeed the state-of-the-art ingredients, especially when combined, that can make skin, dare I say it, fight the signs of aging! Without question, these are the types of ingredients you need in any lotion, cream, gel, serum, moisturizer, anti-aging, or anti-wrinkle product you use. If they're not in there, then why bother? And if they're not in an expensive product? That's a red flag that you're paying for fancy packaging and grandiose claims, not a truly elegant product.

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