Tuesday, May 20, 2008

Paula Begoun's Anti-Aging Truth

Anti-aging and antiwrinkle are powerful buzzwords that capture the attention of women the world over. Each product sounds more incredible than the last. The claims make it a wonder that plastic surgeons haven't gone out of business.

There is only so much a cosmetic can do to provide the results we long for, and no skin-care product can even remotely work like or take the place of Botox, lasers, or dermal injections, despite the endless assertions from myriad cosmetic companies, including many doctor-owned lines where the doctors themselves offer such procedures.

But there also is good news: There are many products being sold whose ingredients have a proven track record of producing noticeable, sometimes cumulative, improvements in skin. Here is what we know for certain: Abundant research makes it crystal clear that these ingredients are indeed the state-of-the-art ingredients, especially when combined, that can make skin, dare I say it, fight the signs of aging! Without question, these are the types of ingredients you need in any lotion, cream, gel, serum, moisturizer, anti-aging, or anti-wrinkle product you use. If they're not in there, then why bother? And if they're not in an expensive product? That's a red flag that you're paying for fancy packaging and grandiose claims, not a truly elegant product.

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Thursday, March 06, 2008

Paula Begoun's Product Review


NEUTROGENA Healthy Skin Anti-Wrinkle Intensive SPF 20, Deep Wrinkle Moisturizing Treatment

It provides a convenient, elegant way for you to experience an in-part avobenzone sunscreen in a lightly moisturizing base with retinol and a tiny amount of water-binding agents. This isn’t at the same level of formulary excellence as Neutrogena’s tinted Healthy Skin Enhancer SPF 20 ($12.99), but it’s worth a try if you have normal to slightly oily skin. This product will not fill in the look of deep wrinkles within two weeks. That’s wishful thinking! Neutrogena should have settled for what works and left that claim alone.

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